Target audience
B2C and B2B in one flow
New credit scoring system
Built in 3 months
Challenge
Modena wanted to expand its BNPL and lending offering, but its existing external credit scoring provider was slow, unreliable and forced customers through third-party interfaces, which damaged trust. For a licensed lender, that kind of friction in critical payment operations was unacceptable.
Solution
- AI-powered credit scoring engine. Built in-house in three months; it processes the customer’s bank data, categorises it and returns a real-time creditworthiness score for both private and business customers.
- B2C and B2B application portal. A single, seamless loan application flow whose decision logic adapts to the customer type.
- Webshop plugins for merchants. Retailers can offer Modena’s BNPL service at checkout, extending Modena’s reach across Estonian digital retail.
- No third-party redirects. Onboarding takes place in Modena’s own interface, eliminating the trust gap created by the previous provider.
- AI in everyday workflows. Internal tools generate reports on demand and guide marketing by highlighting which customer to approach with which offer.
Results
- Near-instant credit decisions, end to end within Modena’s own interface.
- Higher scoring accuracy and lower default risk than with the previous external provider.
- Wider merchant reach across Estonian e-commerce.
- Faster product development – Modena can respond to market changes in days, not quarters.
Key takeawayIn regulated lending, owning the credit scoring layer unlocks speed and trust at the same time – and a small team can build it in months with AI-accelerated development.