Challenge
Every market Betsafe operates in has its own responsible gaming rules – self-exclusion schemes, stake and loss limits, mandatory reminders, changing tax laws and local KYC requirements. Implementing each one on the legacy platform was a bottleneck that slowed geographic expansion.
Solution
- AI-accelerated compliance work. Microsoft Copilot and other tools help analyse and implement country-specific regulations quickly, with AI-assisted code generation for responsible gaming features.
- Move to a modern tech stack. A .NET backend, a TypeScript frontend and migration to a Fabric architecture to improve performance, mobile responsiveness and stability during high-traffic events.
- Dedicated long-term team. An external SRINI team owns critical platform components and integrates them with payment, campaign and customer management systems across markets.
- AI in testing and code review. GitHub Copilot, Cursor and ChatGPT Pro across the entire development cycle reduce manual testing time while increasing test coverage.
Results
- Betsson Group can launch Betsafe in new countries significantly faster than before.
- Automated compliance monitoring across all active markets.
- Player protection features exceed the legal minimum requirements in every jurisdiction.
- Less technical debt thanks to systematic refactoring of legacy code.
Key takeawayMulti-market regulated platforms don’t have to choose between speed of expansion and compliance excellence – AI-accelerated development makes both possible.